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The right channel strategy will drive growth and profits for your business.

The right channel strategy will drive growth and profits for your business.The right channel strategy will drive growth and profits for your business.The right channel strategy will drive growth and profits for your business.

Helping companies gain their share of a $5.5 trillion market

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70% of Global Technology Spend Goes Through Partners!

Channel strategy is the most underleveraged lever for capturing global technology TAM. Channel ecosystems have become the dominant force shaping how solutions are delivered, scaled, and monetized. Whether you're a technology leader or a private equity firm,  the channel strategy should be your strategic growth engine.


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Why Think10X?

Think10X was founded by Charlie Cox to help boards, private equity firms, and technology companies unlock transformative growth through channel strategy. Backed by decades of experience as a strategic architect for OEMs, ISVs, distributors, and the broader partner ecosystem, Charlie has built a global network of the industry’s top channel transformation experts. Think10X operates as a high-impact advisory platform — equipping leadership teams with the insights, resources, and execution strategies needed to scale efficiently, accelerate go-to-market success, and capture the full potential of partner-led growth.

Who we help:

  • Boards
  • Private Equity Companies
  • OEMs
  • Independent Software Vendors (ISVs)
  • Technology Distributors
  • Technology Channel Partners
  • Technology Service Providers

Start your transformation today!

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